Defferents Types Marketing Strategies Part 6

A right marketing strategy plays an important role in the success of a business. Every company chooses and spends a lot of money for the right marketing strategy to boost their sales. Powerful companies opt for more than one marketing strategies.

Oct 25, 2021 - 10:58 Updated: Oct 25, 2021 - 22:27
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Defferents Types Marketing Strategies Part 6
Defferents Types Marketing Strategies Part 6

Defferents Types Marketing Strategies Part 6

  • 1. PROMOTIONAL MARKETING
  • 2. PRODUCT MARKETING
  • 3. POST-CLICK MARKETING
  • 4. PLACE MARKETING
  • 5. POINT-OF-SALE MARKETING
  • 6. PHILANTHROPIC MARKETING
  • 7. PERSONALISED MARKETING
  • 8. PERSON MARKETING

Benefits?
Right marketing technique increases the visibility of the product.
People become familiar with your product, thus, they start trusting you.
Marketing creates loyalty for the brand for both prospects and existing customers.
Marketing builds the credibility and authority of the brand in the market.
Effective marketing positions a brand as an expert in the market.
Motivates customers to move through the purchase decision making.

1. PROMOTIONAL MARKETING

Strategy to include an incentive to persuade the target audience to take immediate action, thereby driving some form of brand interaction that leads to a current or future purchase Example.

2. PRODUCT MARKETING

Process of creating demand for products through effective positioning, messaging and marketing programs EXAMPLE.

3. POST-CLICK MARKETING

Strategy to engage website visitors after they've clicked on an online advertisement (similar to re-marketing) 
Example.

4. PLACE MARKETING

Also known as city marketing, destination marketing and regional or country marketing, usually with the purpose to attract investors, visitors (tourism) or talent Example: 

5. POINT-OF-SALE MARKETING

Strategy of increasing sales at the precise time that someone buys something 

6. PHILANTHROPIC MARKETING

Strategy in which companies make philanthropic investments and promote marketing affiliations with nonprofits [similar to cause marketing) Example.

7. PERSONALISED MARKETING

A strategy by which companies deliver individualized content to recipients through data collection, analysis, and the use of automation technology Example:

8. PERSON MARKETING

Activity aimed at creating target market awareness, and a favourable opinion, of a particular person.