how to avoid email marketing mistakes

We all receive a ton of emails. As a result, many readers simply scan each email subject line for mere microseconds before performing a mass deletion of unwanted sales pitches.

Most email programs feature previews that briefly introduce readers to the topics covered in the correspondence. The email preview works a bit like a lead in a news story. Just as the first line of an article needs to grab the readers’ interest, message previews let prospects know if they want to read further.

Always provide readers with a way to get in touch. If allowing replies grows too overwhelming, integrate a “Contact Us” link that leads potential clients to a well-designed landing page where they can pose inquiries or request further info.

Readers today avoid opening emails that contain even a hint of a phishing scam for good reason. Avoid too much hyperbole in email campaigns. Always keep the tone professional and courteous, and go the extra mile by including a privacy notice in each email.

the correct use of charts and highlighted sale graphics can increase conversion rates, consider them the spices you add to the main dish of quality content. A little goes a long way, and too much spoils the entire meal.

Email campaigns need to incorporate tracking programs to identify what messages get potential customers to take action and which ones get sent straight to the computerized recycling bin. Establish a tracking system to continually improve marketing measures and increase conversion rates.

Keeping paying customers coming back for more content shares importance with avoiding wasting time on those who never open emails, or worse, report them as spam. Evaluate your customer list every quarter and delete contacts who never convert.

The most important aspect of email marketing campaigns is getting readers to take action and invest in products and services. Effective calls to action focus on the customer, not the product.