Content marketing trends 2021
It's essential to keep on top of the content marketing game. Here are 5 of the biggest content marketing trends to Keep in Mind for 2021
Content marketing trends 2021
- 1. Competition Is Continuing to Grow
- 2. Content Is Part of the Buyer Journey
- 3. Content-Driven Remarketing
- 4. Streaming Video Content
- 5. Multi-Channel Marketing
1. Competition Is Continuing to Grow
The year of COVID-19 driven lockdowns has shown just about any business one simple truth: if you are not online, you do not exist. These days, most sales have moved online, and there’s no reason to believe it’s changing any time soon.
2. Content Is Part of the Buyer Journey
With more people stuck at home and forced to use technology to stay connected to the world, it is obvious that digital content is becoming a more important part of the buyers’ journeys
3. Content-Driven Remarketing
As the competition is getting tougher and buyer journeys are becoming more complicated, Most of your site readers will come, find their answers, and leave to complete their tasks. This is where content-driven personalization is going to help.
4. Streaming Video Content
As in-person meetings and conferences are still mostly impossible, video streaming has become even more popular than it was last year. Streaming videos have become an effective way to engage niche influencers.
5. Multi-Channel Marketing
Being everywhere is more important than ever because consumers are quickly adapting to new technology and exploring new channels. Brands need to keep up! Luckily, there are plenty of cross-marketing tools that allow you to publish content on multiple platforms and keep an eye on everything. Starting to approach and speak to journalists on Twitter. Twitter we know is a new source for journalists. Start to engage with them. Like some articles. Start to let them know that you’re in and engaging with them on their social media platform. Don’t push it too hard.
