Logo Design Process Start To Finish

Get to know the client's business. Discovery is about getting to know the client's business, it's history, industry, competitors and audience.

Find out about the industry. Research is all about analyzing the industry in more detail, conducting visual research and drawing conclusions. 

Develop ideas and decide on art direction. Brainstorming is about thinking through all possible design directions that would steer creativity in the right direction. 

Create logo concepts based on strategy. 
The goal of sketching is to find a connection between an idea and the creation of a form.

Select best options and execute them digitally. Now, design part is all about translating your sketches into digital form and then further testing viability of each concept. 

Show the concepts on relevant applications. 
Show the client your three strongest brand identity concepts on relevant applications. 

Prepare logo artwork and style guide The delivery package should include logo source files and a style guide that describes on how to use that logo.