How To Be Safe From Click Fraud
How to be safe from Click Fraud
How To Be Safe From Click Fraud
- 1. Set up IP exclusions on Google Ads
- 2. Think about how you run display ads
- 3. Concentrate on ad targeting
- 4. Consider social media ads
- 5. Use click fraud protection software
1. Set up IP exclusions on Google Ads
If you've analyzed your data and believe certain IP addresses to be fraudulently clicking your ads, then you can add them to an exclusion list in Google Ads.
2. Think about how you run display ads
A big part of click fraud is publishers clicking on your ads on their website. If you focus on retargeting with your display ads, then publishers are less likely to see your ads.
3. Concentrate on ad targeting
Focus on your target audiences and tighten your net as much as possible. The more people your ad gets shown to outside of your target audience, the more it's likely to grab the attention of fra udsters
4. Consider social media ads
Social media ads on platforms like Facebook and Instagram are less keyword-focused, meaning they're harder to search for. With intelligent targeting, these platforms still give you bang for your buck, they're just harder for fraudsters to find
5. Use click fraud protection software
If you believe click fraud is costing you big money, then it makes sense to invest in protecting your ads. Keep an eye on your analytics and evaluate whether protection software improves your ROAS.
