5 Ways You Are Making Keyword Research Harder Than It Should Be
5 Ways you are making keyword research harder than it should be. Learn what mistakes you make on keyword research and improve yourself.
5 Ways You Are Making Keyword Research Harder Than It Should Be
- 1. Keyword research is always worth
- 2. All the gear with no idea
- 3. Common sense
- 4. Don’t get caught up in the technical details
- 5. The research never stops
1. Keyword research is always worth
Without research, it’s impossible to build a viable list of keywords that will bring in clicks and conversions. Keywords also impact your quality score and ad rank, helping you get those higher ad positions on the SERPs.
2. All the gear with no idea
When it comes to keyword research, there are a whole host of fantastic tools that can instantly generate keyword ideas. But the sheer amount of data and results you get from them is ripe for overcomplicating.
3. Common sense
common sense is needed to group keywords into simple, close-knit ad groups. This is something we should excel at. It’s a physiological human impulse to categorize everything into simple, clear, and neat boxes. It’s how we make sense of the world around us.
4. Don’t get caught up in the technical details
There are thousands of blogs and resources that will bang on about keyword match types: about what they are, how to use them, and why you need to add negative keywords to your repertoire. This is all well and good, but there’s one thing that seems to be missing.
5. The research never stops
No one can predict the future. Research is all about using the current facts and data at your disposal to make a pretty good guess, but it’s not set in stone. You’re never going to have keyword metrics you discover exactly line up with your results.
